J's Colored Fences and Giant Signs
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As the “J” and the “Neon Line District” keep modifying the former Sands and surrounding bought out Jacobs Entertainment plots, new features now include giant electronic signs with boats, bubbles, a muralist in action and then King Kong saving the day.
Branded color displays hung on fences now surround motels about to be torn down, an old historical home on stilts deteriorating rapidly, plenty of parking and gravel lots.
“So “trying to be Vegas”. And whoever “ designed” that weird font J needs to go back to marketing class,” Dina Wood wrote on our Facebook.
A commenter on Instagram wrote about the sign displaying King Kong: “Looks like it doesn't belong here.” “glynnfinite” also wrote about the colored fences: “It's shocking to me what they're doing... What an insult to Reno's History and Heritage. Another devastating blow to the housing crisis while they coincidentally build a new "cares" campus structure...”